Advertising...
Advertising has started around the late 19th centuary...
Every day when we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to buy a certain product. It brings goods to the attention of consumers.
At the beginning of production, advertising will inform you what a product is like, where you can get it and how much it costs. Later, it is necessary to persuade the people to keep on buying or attract new customers to buy. Modern advertising uses language, pictures, sound and colours to sell the products as well as possible.
The best times for commercials are the times at which people wait for something special like the news or sports. At these times advertising can be very successful, but it is also very expensive.
TV is one of the most powerful advertising medium, because you can get very detailed information about a product.
Depending on your target group you have to decide the time, when your spot shall be shown. It is not useful broadcasting an ad about cars in the children’s programmes because this is not
Your target group, they cannot buy a car.
In the afternoon there are many films on TV, which are interrupted regularly. At that time advertising can be very expensive. In fact, TV-adverts have a strange impact. You might have noticed how well you can remember slogans long after the spot is over.
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