Television in The Creative Media Industry

Television

In the Creative Media Industry

Broadcast Television is going through an extraordinary time of change and challenge.
It is still one of the most popular forms of entertainment and information, with the average British viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues.

There are nine so called terrestrial broadcasters, whose output is broadcast through land-based transmitters. They include the BBC, ITV, Channel 4, Five, S4C, SMG and UTV. There are also around 300 cable and satellite broadcasters. This sub-sector is dominated by major international players, including BSkyB, Virgin Media, Discovery, Disney and Viacom.

The average income received by the TV workforce in 2010 stands at £36,200. It is highest within Terrestrial TV where the average reported income is £38,900. The Cable and Satellite workforce has an average income of £34,800 and the Independent Production average stands at £35,300.
A total of 50,150 people from 2000 to 2009 are employed in the TV industry. This is estimated to be just under a tenth (9%) of the entire Creative Media Industries workforce. I found this statistic and the table below from a PDF file which I downloaded from skillset: http://www.creativeskillset.org/

Creative Media Industry

I have been given a task to discuss the different ways in how the media is being produced and how it has changed the world .

I will be discussing the following:

• Advertising
• Web
• Tv
• Mobile
• Film
• Games
• New Media
• Radio
• Print

Advertising

There are around 13,000 business in the sector who produce £6.2 billion of the UK GVA annually.
Around 70% of the industry is based in London, with the north west having the second largest concentration at 6%. It is a young industry with 47% under 34. 46% of the workforce is female. It's importance as a sector to the broadcast and print industries are crucial. Advertising funds 75% of commercial television, 95% of national press, 80% of magazines, and 95% of commercial radio. Without advertising revenue the quality and quantity of programming and editorial would suffer (Source: IPA, 2008).