Creative Media Industry

I have been given a task to discuss the different ways in how the media is being produced and how it has changed the world .

I will be discussing the following:

• Advertising
• Web
• Tv
• Mobile
• Film
• Games
• New Media
• Radio
• Print

Advertising

There are around 13,000 business in the sector who produce £6.2 billion of the UK GVA annually.
Around 70% of the industry is based in London, with the north west having the second largest concentration at 6%. It is a young industry with 47% under 34. 46% of the workforce is female. It's importance as a sector to the broadcast and print industries are crucial. Advertising funds 75% of commercial television, 95% of national press, 80% of magazines, and 95% of commercial radio. Without advertising revenue the quality and quantity of programming and editorial would suffer (Source: IPA, 2008).